Fine Art and Filmmaking
Electric & Rose was founded in 2014 by Erin Chiamulon & Eric Balfour in their garage in Venice Beach, California. The idea behind the brand sparked from Erin’s fine art background and Eric’s filmmaking career. Their love for their neighborhood & each other created the perfect combo that inspired this amazing brand. Electric & Rose is named after two iconic streets in the heart of their Venice Beach neighborhood. It was of upmost importance that the clothing be made in LA supporting the local economy & fellow family owned businesses that work with natural fiber materials and sustainable dye processes. Their packaging is made from recycled materials & the collections are made to order. Designed and handmade in Los Angeles, they are inspired by the neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Their elevated tie dye, cozy fabrics, and breathable activewear are perfect for all your life’s adventures.