Hellen van Berkel has worked as a textile designer in the Netherlands since graduating from the well-known Design Academy Eindhoven in 1989. It was her love for textiles that inspired her to enhance the diversity of materials, colors, and patterns in her repertoire, and in 2013 she founded her own personal label, Heartmade Prints by Hellen van Berkel. She combines various techniques, including very traditional ones such as handmade embroidery. This is a unique craft that has its source in India, where these skills are passed down through generations. But Hellen dares to use contrasting crafts within a single product, resulting in exciting combinations of hand block printing, hand rolled hems, hand embroidery or silkscreen, with contemporary digital techniques such as machine hems, digital printing and computerized machine embroidery. These exciting combinations inspire curiosity and amazement.