Electric and Rose

Designed & handmade in Los Angeles – Beachy, urban tones with daring spirit

Electric & Rose was founded in 2014 by Erin Chiamulon & Eric Balfour in their garage in Venice Beach, California. The idea behind the brand sparked from Erin’s fine art background and Eric’s filmmaking career. It was of upmost importance that the clothing be made in LA supporting the local economy & fellow family-owned businesses that work with natural fiber materials and sustainable dye processes. Their elevated tie dye, cozy fabrics, and breathable activewear are perfect for all your life’s adventures.

What I really love about this brand?

Their message. Along with the clothes themselves. Electric & Rose promotes the hashtag #time2live - a daily reminder for us all to live each day to the fullest. I also love the fact they are hand dyed, made in California & the softness of their sweatshirts & bottoms. Best brand to travel in.